Utilize WeChat‘s Location-based Marketing Features
WeChat can detect user location, enabling brands to target potential customers nearby. This function also comes along with the features like “Shake”, “Look Around” and “Drift Bottle”. This feature covers more than 300 cities and 2,500 counties nationwide.
Leveraging your WeChat followers’ location information can be beneficial for online and offline businesses. These features are where the “Tinder-esque” features come into play. WeChat is often used by singles who use the app to look for people nearby. Be careful when you turn this function on!
DiDiDaChe is a taxi hailing plus personal transport app, similar to Uber. It uses WeChat to access the user location while the user can track the driver’s distance from the pickup address. WeChat mini-programs also use geographical data that users can find when they are nearby.