[vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#60b2a5" scene_position="center" text_color="light" text_align="left" top_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]
案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#60b2a5" scene_position="center" text_color="light" text_align="left" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="2/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text css=".vc_custom_1503987576128{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
客户背景

创建于1724年,人头马酒庄是世界公认的特优香槟干邑专家。经过近三个世纪的探索,成就了人头马特优香槟干邑芬芳浓郁、口感醇厚、回味悠长的独特品质。人头马品牌在中国拥有众多消费者,期望通过微信公众号全方位的触达到品牌用户,提供良好的互动体验并持续维护客户的忠诚度。[/vc_column_text][vc_column_text css=".vc_custom_1503995593024{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]

业务需求
  1. 利用二维码发现别来自不同线下销售网点的客户,建立以微信为中心的客户管理体系;
  2. 根据不同子品牌酒类消费人群,开展个性化内容营销(精准推送、个性化回复),以提升文章阅读率和客户体验;
[/vc_column_text][vc_column_text css=".vc_custom_1503995726460{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
业务挑战
  1. IT系统无法捕捉微信粉丝行为,现有技术方案无法达到营销部门“发现公众号粉丝中的客户”要求;
  2. 微信公众平台不提供粉丝兴趣报表,客户洞察不准确,营销策略缺乏数据支撑;
  3. 积分商城和销售管理系统要和微信打通,定期、高效同步客户数据,二次开发成本过高,且无法满足短期上线要求;
[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color="#ffffff" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_gallery type="flexslider_style" images="6514,6515,6516,6512,6513,6517,6518,6519" onclick="link_no" img_size="full"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#ffffff" scene_position="center" text_color="dark" text_align="left" top_padding="3%" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][split_line_heading]

烽火台解决方案

[/split_line_heading][vc_column_text]人头马使用烽火台-微信CRM,直接创建管理二维码活动,完整的实现并运营支持线上和线下(O2O)的荣耀计划(Loyalty Program),品酒课程(Tasting Class)等推广活动,推动客户持续购买。通过不间断的数据分析,持续完善品牌的客户画像,为不同兴趣的粉丝分别推送品牌,旅游,时尚等个性化内容,将文章阅读率从6%提升至20%,平均提升了2-3倍。[/vc_column_text][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][nectar_cta heading_tag="h5" text_color="#f26236" link_type="new_tab" alignment="center" text="烽火台-微信CRM :" link_text="免费体验业务增长的神奇" url="http://www.parllay.cn/fenghuotai-free-trial/"][/vc_column][/vc_row]