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案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#f9f9f9" scene_position="center" text_color="dark" text_align="left" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="2/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text css=".vc_custom_1500026302368{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
客户背景

米其林集团是全球轮胎科技的领导者，逾百年前于法国的克莱蒙费朗建立。到2011年底，米其林在中国有超过6，700名员工，拥有上万家线下服务门店。[/vc_column_text][vc_column_text css=".vc_custom_1503997762177{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]

客户需求
  1.  利用米其林先生的卡通形象与粉丝深度互动
  2.  提升朋友圈广告转化率，降低获客成本
  3. 从公众号中识别出线下驰加店购买轮胎的客户
  4.  通过微信为用户提供就近门店查找服务
  5. 整合品牌资源与多营销技术服务商协作，集中管理微信资产
[/vc_column_text][vc_column_text css=".vc_custom_1503998023618{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
业务挑战

1. 线下门店数量庞大，基于地理位置推送要求精度高、速度快
2. 需要精确统计线下购买轮胎客户的关注转化效果，降低渠道推广成本
3. 针对朋友圈广告短期带来的大量粉丝，靠人工无法实现精准二次营销
4. 如何确保多供应商数据有效同步

[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_gallery type="flexslider_style" images="6355,6503,6502" onclick="link_no" img_size="full"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#ffffff" scene_position="center" text_color="dark" text_align="left" top_padding="4%" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][split_line_heading]

烽火台-微信CRM解决方案

[/split_line_heading][vc_row_inner column_margin="default" text_align="left"][vc_column_inner enable_animation="true" animation="fade-in-from-bottom" column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" width="1/1" column_border_width="none" column_border_style="solid"][vc_column_text]米其林微信公众平台接入烽火台-微信CRM之后，迅速实现了米其林表情帝与粉丝的个性化深度互动，实现了近万家门店的就近查询：粉丝简单发送地理位置即可收到包含电话和导航在内的最近门店信息。向朋友圈广告关注的粉丝，自动定向推送促销信息，48小时内增加网站访问20%，媒体成本降低17%。利用烽火台的API接口，实现多个业务系统的数据对接与同步。[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][nectar_cta heading_tag="h5" text_color="#f26236" link_type="new_tab" alignment="center" text="烽火台-微信CRM ：" link_text="免费体验业务增长的神奇" url="https://www.parllay.cn/fenghuotai-free-trial/"][/vc_column][/vc_row]