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案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#f9f9f9″ scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”4%” overlay_strength=”0.3″][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”2/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1504018434022{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-left-style: none !important;border-right-color: #0a0a0a !important;border-right-style: none !important;border-top-color: #0a0a0a !important;border-top-style: none !important;border-bottom-color: #0a0a0a !important;border-bottom-style: none !important;}”]客户背景
Organix(欧格)成立于1992年。我们相信,企业不仅可以,而且也应该参与对社会的改善。
公司成立的初衷是追求一个愿景:创建一个让每个人都能选择健康营养食品的世界。[/vc_column_text]
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客户需求
- 统计微信大号推广的转化效果
- 区分不同营销渠道的转化数据
- 通过客户转化数据对比改进文章阅读效果
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业务挑战
- 从参差不齐的微信大号中选择最有效媒体
- 微信自媒体不提供粉丝互动数据
- 准确统计不同自媒体广效果