[vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#f9f9f9" scene_position="center" text_color="dark" text_align="left" top_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]
案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#f9f9f9" scene_position="center" text_color="dark" text_align="left" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="2/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text css=".vc_custom_1504165469439{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
客户背景

微软(Microsfot),由比尔·盖茨与保罗·艾伦创办于1975年,公司总部设立在华盛顿州的雷德蒙德,是全球全球软件,服务,设备以及解决方案的领导者,帮助全球的个人和企业充分发挥自己的潜力。

[/vc_column_text][vc_column_text css=".vc_custom_1504165688361{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
客户需求
  1. 利用微信针对渠道客户推送特定优惠信息
  2. 了解微信客户对微软软硬件及服务的购买兴趣
  3. 实时个性化促销提升在线购买
  4. 分析线下渠道的获客效率及成本
[/vc_column_text][vc_column_text css=".vc_custom_1504166415053{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
业务挑战
  1. 全国线下门店的客户二维码扫描数据统计分析耗时耗力
  2. 微信、线下销售、官方网站数据要集成进如Dynamic CRM
  3. 产品线较长,客户多样,公众平台每月4次定向推送无法满足业务需要
[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_gallery type="flexslider_style" images="8886,8887,8888" onclick="link_no" img_size="full"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#ffffff" scene_position="center" text_color="dark" text_align="left" top_padding="4%" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][split_line_heading]

烽火台-微信CRM解决方案

[/split_line_heading][vc_row_inner column_margin="default" text_align="left"][vc_column_inner enable_animation="true" animation="fade-in-from-bottom" column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" width="1/1" column_border_width="none" column_border_style="solid"][vc_column_text]烽火台微信CRM,为线下门店创建140个二维码,实时统计每天门店扫描关注客户情况,不仅看到扫描人数,更清晰了解每个扫描关注客户的后续行为动作。利用烽火台每月提供的3000次推送,精准触达不同兴趣的客户,提升阅读和产品销售。在整个营销过程中产生的核心数据资产,用烽火台API接口链接Dynamic CRM,整个营销过程实现了自动化、数字化。[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][nectar_cta heading_tag="h5" text_color="#f26236" link_type="new_tab" alignment="center" text="烽火台-微信CRM :" link_text="免费体验业务增长的神奇" url="http://www.parllay.cn/fenghuotai-free-trial/"][/vc_column][/vc_row]