[vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#f9f9f9" scene_position="center" text_color="dark" text_align="left" top_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]
案例摘要
[/vc_column_text][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#f9f9f9" scene_position="center" text_color="dark" text_align="left" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="padding-1-percent" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="2/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text css=".vc_custom_1504061224828{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
客户背景

大金集团自1924年创业以来,不断壮大发展,成为一家活跃在空调、制冷、氟化学、电子、油压机械等多种领域的跨国企业,特别在空调冷冻方面,产品种类达5000种之多,在日本的市场占有率始终保持第一,是世界上集空调、冷媒以及压缩机的研发、生产和销售于一体的跨国企业。[/vc_column_text][vc_column_text css=".vc_custom_1504168743174{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]

客户需求
  1. 利用微信公众号实现跨媒体渠道获客并实现线下转化
  2. 多部门协作分工管理微信公众号,需确保数据安全
  3. 了解不同渠道和线下活动客户关注后的留存情况
  4. 针对南北区域客户的不同需求,定向推送活动信息
[/vc_column_text][vc_column_text css=".vc_custom_1504169076844{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 10px !important;padding-left: 40px !important;border-left-color: #0a0a0a !important;border-right-color: #0a0a0a !important;border-top-color: #0a0a0a !important;border-bottom-color: #0a0a0a !important;}"]
业务挑战
  1. 微信公众平台管理员数量有限,且每个人都有很高权限,有安全隐患
  2. 微信公众平台只提供取消关注的粉丝数字,但并无法进一步分析流失客户的特征,给营销策略制定造成麻烦
  3. 粉丝量大,靠人工无法执行微信公众号的客户群体特征分析
[/vc_column_text][/vc_column][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/3" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_gallery type="flexslider_style" images="8866,8865,8864" onclick="link_no" img_size="full"][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" bg_color="#ffffff" scene_position="center" text_color="dark" text_align="left" top_padding="4%" bottom_padding="3%" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][split_line_heading]

烽火台解决方案

[/split_line_heading][vc_row_inner column_margin="default" text_align="left"][vc_column_inner enable_animation="true" animation="fade-in-from-bottom" column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" width="1/1" column_border_width="none" column_border_style="solid"][vc_column_text]烽火台-微信CRM,按大金空调的实际需要,按功能设定不同权限的管理员,既支持多人协作又确保公众号数据安全。在烽火台的客户识别解决方案推动下,针对“南湿北霾”的国情,制定科学的整数据支持,有针对性的推送品牌活动,文章阅读率高于70%,降低客户流失。[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][nectar_cta heading_tag="h5" text_color="#f26236" link_type="new_tab" alignment="center" text="烽火台-微信CRM :" link_text="免费体验业务增长的神奇" url="http://www.parllay.cn/fenghuotai-free-trial/"][/vc_column][/vc_row]