Use Flywheel to Drive Your Marketing Growth
Tourism Industry-Personalized Engagement
How to get tourists’ travel interests and destination preferences?
How to motivate potential tourists to travel?
How to use data analysis to make scientific marketing decisions?
Learn More about the Tourists
Through the profile of WeChat OA users, you will fully understand a user, such as his/her subscription source, interests, destination preference and other information. And you can use the report data in funnel/segmentation to optimize the customer journey and the tactic of content marketing.
Personalized Engagement
Use the parameter qr codes to distinguish the followers’ subscription source. Create personalized engagement with the users according the travel routes, promotion topics, user interests, geographic location, etc. to improve the pre-travel experience.
Stimulate Tourists to Travel
Increase the reading rate 2-3 times by sending the right content to the right person. Use the template messages to send promotion to the potential customers timely without the limitation of time.
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MARKETING FLYWHEEL
Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play. Unlike the funnel, the flywheel is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.This energy is especially helpful when thinking about how customers can help your business grow.
delight
Use email and WeChat articles to deliver the right information to the right person at the right time, every time. Use the integrated CRM system to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats.
attract
You don’t want just anyone coming to your website or your WeChat Official Account. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time — when they’re looking for it. Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Send your WeChat articles to the users who need., Create KOL promotion activities to increase awareness of your brand with your target audience.Throughout each stage, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.
engage
Use WeChat Official Account to create a lasting relationship with potential customers, and establish personalized interaction with them through template message, graphic message, real-time chat and email. Use web tracking tools ( H5 forms, surveys) to capture the information of potential customers. Use all the prospect and customer information in the customer data platform (SCRM; CDP), through personalized menus, replies and personalized QR codes, to create different marketing experiences, and use workflow to personalize the entire customer journey.
Use a Brand New Flywheel Marketing Scheme
Many companies like yours are developing their businesses based on user insights, and their marketing teams give data-driven energy every day. Let’s show you what Parllay can do for you.
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