Inbound Marketing to China

How do brands outside of China apply for the WeChat Official Account?
How to use HubSpot to develop Inbound Marketing in China?

WeChat Official Account Application of Foreign Brand

Help brands outside of China apply for WeChat Official Account and assist to submit and communicate all kinds of information and certification qualifications needed for marketing in China. Provide 30-minute consultation for free.

Using HubSpot to Manage WeChat

Use HubSpot, the world’s leading Inbound Marketing tool to manage WeChat OA. Get leads from the most important social media channels in China. Sales and marketing can be managed in one platform.

Platform Operation of HubSpot

Help your marketing team to set up a set of marketing tools for WeChat, website, and email, and provide operational services based on HubSpot Growth platform and connect with WeChat.​

Drive Your Marketing Growth With Flywheel

How can Inbound Marketing leave WeChat in China?

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MARKETING FLYWHEEL

Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play. Unlike the funnel, the flywheel is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.This energy is especially helpful when thinking about how customers can help your business grow.

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delight

Use email and WeChat articles to deliver the right information to the right person at the right time, every time. Use the integrated CRM system to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats.

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attract

You don’t want just anyone coming to your website or your WeChat Official Account. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time — when they’re looking for it. Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Send your WeChat articles to the users who need., Create KOL promotion activities to increase awareness of your brand with your target audience.Throughout each stage, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.

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engage

Use WeChat Official Account to create a lasting relationship with potential customers, and establish personalized interaction with them through template message, graphic message, real-time chat and email. Use web tracking tools ( H5 forms, surveys) to capture the information of potential customers. Use all the prospect and customer information in the customer data platform (SCRM; CDP), through personalized menus, replies and personalized QR codes, to create different marketing experiences, and use workflow to personalize the entire customer journey.

Use a Brand New Flywheel Marketing Scheme

Many companies like yours are developing their businesses based on user insights, and their marketing teams give data-driven energy every day. Let’s show you what Parllay can do for you.

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