We understand the challenges faced by companies in adopting marketing automation tools. Parllay and HubSpot provide multiple dimensions of marketing analysis tools, whether for WeChat Official Account QR codes analysis or web conversion analysis, you can clearly view each WeChat or email marketing campaign details, and accurately calculates the input-output ratio ROI.
Optimize WeChat conversion strategy with deep data analysis
We know that the data provided by WeChat official accounts platform has limited help for marketers. Today, WeChat official account, website, CRM, mini program, and other digital user services (WeChat payment, membership card) are integrated into a marketing mix. Parllay data analysis is dedicated to providing marketers with one-stop data analysis and committed to using data to improve your marketing conversion rate.
Accurately understand how users interact with the WeChat official account to build a more engaging and personalized experience. Parllay WeChat/Web events allow you to use custom properties to track the interaction behavior of WeChat users on official account and website. So you can drill down into the analysis to see exactly what type of content or activity the most users are participating in.
With Parllay’s audience analysis, you can view common characteristics of user groups with the same properties. Parllay audience analysis, allows you to see at a glance who your official account users are, what their common interests are, where they are, whether they are your WeChat users or customers who have purchased products or services. You can save the query conditions at any time, generate reports for different groups, and use this to push, thus achieving one-to-one communication and improving conversion rate.
Optimize website conversion strategies with deep data analysis
Track the complete customer lifecycle, from anonymous visitor to loyal customer.Break down any report by the contact or company-level properties in your database or CRM to discover key trends in your data over time. Create events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.Then close the loop on your marketing efforts with attribution and revenue reporting so you can double down on the content and activities that contribute to your bottom line.
Measure both the quantity and quality of traffic you’re getting to your website as a whole, or on a page-by-page basis.Analyze how each of your pages are performing, and identify which traffic sources bring in the most website sessions, contacts, and customers over time. Filter your analytics by country or a specific URL structure — then drill down into each source to see the individual contacts and companies it’s generating and compare key metrics like sessions and conversion rates.When you know which sources of traffic are driving the most value, you can focus your marketing campaigns on the ones that matter.
With HubSpot, analytics are built into everything you do, right out of the box.See detailed reports for every one of your marketing assets, from website and landing pages, to emails, blog posts, social media accounts, calls-to-action, and more. Then add any report to your dashboard so you’re tracking your most critical metrics all in one place — and can easily share those insights with the rest of your team.With HubSpot’s integrated analytics, you’ll have all the data you need to make smarter, data-driven decisions that help you grow.
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