Use Flywheel to Drive Your Business Growth
International School - Inbound Marketing to China by WeChat+
WeChat Official Account has been proved to be a very efficient admission channel for our education clients such as New Oriental Group, Avenues the world school, LAIX Inc., etc.
If you are running a campaign to Chinese students admission, WeChat Official Account is a necessary way to reach and engage with your potential parents, and a platform to retain your existed Chinese students.
For high admission conversion, you need not only WeChat Official Account and attractive contents, but also data-driven strategies and inbound marketing automation between the web-pages and Wechat. If you are bothering by admission marketing and strategies, our solution is READY to help you out.
Understand Chinese students' interests
No matter what information is important to your admission, get accurate customer data in real time across WeChat official account, Mini-program and web pages. Our unique Social CRM can help you define key business metrics and how they trend over time, how your WeChat users and leads grow week to week or which WeChat article or webpage they interact with most and who are they. Identify or customize all patterns that matter to your admission.
Attract and Engage Chinese students by personalized contents
Determine the exact WeChat users or leads filled the form you’d like to target with WeChat message or a web page, based on behavioral data, like watching a video, scanning a WeChat QR code, click some menus in WeChat OA or Web pages, and demographic data, like gender or location. Data have proven, personalized Wechat message can increase reading rate 4-5x. Calls-to-action targeted to the user performed 212% better than calls to action that were generic.
Manage leads through customer lifecycle
No matter where your leads come from, you can create contacts and manage deals from different pipelines just in one platform with total visibility. Our SCRM tracks leads interactions automatically – whether they’re in an email, across WeChat OA. Every interaction is stored in a tidy timeline, including calls, emails, meetings, and notes. Your whole team will find it EASY to manage a smart campaign and create one-to-one communications experience at scale.
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Marketing Flywheel
Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play.
Unlike the funnel, the flywheel is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy. This energy is especially helpful when thinking about how customers can help your business grow.
Delight
Use email and WeChat articles to deliver the right information to the right person at the right time, every time. Use the integrated CRM system to align with your sales and service team members to create contextual conversations with the people you do business with. Create memorable content your prospects can share with their friends and family by using a variety of content formats.
Attract
You don’t want just anyone coming to your website or your WeChat Official Account. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time — when they’re looking for it. Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Send your WeChat articles to the users who need., Create KOL promotion activities to increase awareness of your brand with your target audience. Throughout each stage, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.
Engage
Use WeChat Official Account to create a lasting relationship with potential customers, and establish personalized interaction with them through template message, graphic message, real-time chat, and email. Use web tracking tools ( H5 forms, surveys) to capture the information of potential customers. Use all the prospect and customer information in the customer data platform (SCRM; CDP), through personalized menus, replies and personalized QR codes, to create different marketing experiences, and use workflow to personalize the entire customer journey.
Use a Brand New Flywheel Marketing Scheme
Many companies like yours are developing their businesses based on user insights, and their marketing teams give data-driven energy every day. Let’s show you what Parllay can do for you.
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