Use Flywheel to Drive Your Marketing Growth
Education Industry -Create Personalized Customer Journey
How to design customer journeys for WeChat users with their different points of interest?
How to improve the conversion rate from consulting to enrolling courses by the “1-to-1” individualized interaction on WeChat OA?
Increase Purchase By Precisely Post Messages
Based on different users characteristics, distinguish new and old customers, according to different regions of users, precisely post WeChat messages, 2-5 times improve WeChat article reading rate. Track the learning performance and use the template message to prompt old customers to sign up for the course again and start WeChat marketing campaigns to convert and nurture new customers. You will not be limited to four post times per month by WeChat service account with Parllay's help.
Personalized
Customer Journey
For WeChat users with different needs, the interactive process under different marketing scenarios in WeChat OA is designed to automatically identify and classify the characteristics of WeChat users. Based on the user's interest, behavior, location, transaction status, and other properties, the corresponding courses or sign up discounts are recommended to make the reply more targeted and more human.
Identify Potential Customers and
Follow Up Automatically
Potential customers have rated automatically according to their interest and followed up the corresponding courses within 48 hours. It will promote customers to consult actively or sign up online automatically, so as to improve the conversion rate.
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Marketing Flywheel
Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play. Unlike the funnel, the flywheel is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy.This energy is especially helpful when thinking about how customers can help your business grow.
delight
Use email and WeChat articles to deliver the right information to the right person at the right time, every time. Use the integrated CRM system to align with your sales and service team members to create contextual conversations with the people you do business with.
Create memorable content your prospects can share with their friends and family by using a variety of content formats.
Attract
You don’t want just anyone coming to your website or your WeChat Official Account. You want people who are most likely to become leads and, ultimately, happy customers. How do you get them there? You attract more of the right customers with relevant content at the right time — when they’re looking for it. Use the content strategy tool to build your authority in search and rank for the topics that matter the most to your prospects. Send your WeChat articles to the users who need., Create KOL promotion activities to increase awareness of your brand with your target audience.Throughout each stage, you’ll be reporting and analyzing these efforts to stay informed on what’s working and where you need to improve.
engage
Use WeChat Official Account to create a lasting relationship with potential customers, and establish personalized interaction with them through template message, graphic message, real-time chat and email. Use web tracking tools ( H5 forms, surveys) to capture the information of potential customers.
Use all the prospect and customer information in the customer data platform (SCRM; CDP), through personalized menus, replies and personalized QR codes, to create different marketing experiences, and use workflow to personalize the entire customer journey.
Use a Brand New Flywheel Marketing Scheme
Many companies like yours are developing their businesses based on user insights, and their marketing teams give data-driven energy every day. Let’s show you what Parllay can do for you.
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