WeChat OA - Mini Program Growth Package
Increase mini program traffic – registration rate and repurchase rate
Identify the Mini Program users from WeChat OA followers
Because of the Mini Program feature, companies have no way to manage, nurture and let the user retention from Mini Programs. Which leads to impossible to achieve the Mini Program marketing conversion and repurchase.
However, leverage Parllay CDP so that to let you be able to identify who are already your Mini Program users from your WeChat OA followers, and then to MANAGE and NURTURE the MP users based on your WeChat OA.
– Connect Your WeChat OA with Parllay WeChat-CRM
– Install Parllay-Mini Program SDK
– Use Parllay workflow to identify and manage MP users in WeChat OA
Guide the WeChat OA followers to use your Mini Program
Leverage Parllay you can activate the Official Account followers who have not use the Mini Program yet, and guide them to use it by push your Mini Program in a variety of marketing scenarios based on customer journeys and their properties on your WeChat OA. Fully automated operation, without any need for marketing and IT support.
Common marketing scenarios to auto-push your Mini Program
– After followers hit the menu bar
– After followers scan the QR code
– After followers click the URL
– After followers open the template message
– After followers reply key words
Leverage WeChat OA to increase the Mini Program conversion rate
Parllay uses the multiple interactive capabilities of the WeChat OA to bring the solution of companies are not able to interact with the Mini Program users. Followers who have not yet used the mini program, you can reach out to them and let them use it by sending personalized messages in your Official Account, which will effectively improve the conversion rate of your Mini Program.
Common marketing conversion scenarios
– Increase registration conversion
– Increase purchase conversion
– Increase repurchase conversion
– Increase share conversion
Leverage WeChat OA to increase the Mini Program user retention and repurchase
Parllay can not only help you to auto-identify and segment the Mini Program customers among the WeChat OA followers, but also help you leverage your OA as your own MP user retention platform to engage with them in personalized way according to their behavior or interests tag, transactions status, etc.
So that the retention and repurchase rate of your Mini Programs will be greatly improved.
– Send template message
– Send promotion and offers
– Send Mini Program
– Send WeChat post
Real time monitoring and displaying Mini Program data
Parllay CDP provides a set of cross-platform data analysis capabilities with WeChat Official Account followers as the core. Companies can get the full insight of the data of followers on official accounts, mini program, and web pages. Also to understand the conversion rate under different customer journeys and marketing scenarios and then to optimize your marketing decisions.
– Mini Program dashboard
– Mini Program custom reports
– Cross-analysis of Mini Program and OA followers
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