如何破解增长瓶颈,成为真正的“微信增长黑客”

微信增长黑客是一种复合型人才,他是软件工程师、数据分析师和微信营销专家的聚合体。要想成为一名微信增长黑客,需要掌握多方面的技能和工具,以下是详细的内容。

一、微信营销技能

微信营销技能的主要目的是获取新粉丝或者提高粉丝的活跃度,具体包括广告投放、活动开展、内容优化、微信用户管理、粉丝互动等等。

(一)微信用户管理

微信公众平台越来越火,越来越多的单位和个人加入到微信公众平台上,在这里他们尽情的展现推广自己,为关注它的人们提供各种资讯和服务,如果你的微信公众平台只有10个用户时,也许你不需要对这些用户进行管理,可当你的微信公众平台里有上万个用户时你就有必要考虑一下我们应该如何去管理这些用户了。微信公众平台的用户分组和用户标签化管理功能在很大程度上解决了这个问题。新关注用户、活跃用户、潜在用户,付费用户,在后台用户管理的时候可以对用户进行分组,分组后便于日后可以有针对性的进行运营活动。

微信的传播渠道主要还是在朋友圈,做好用户分组中新关注用户的分类可以保证微信的持续活跃度。比如500的新关注用户,每个人至少500个好友,一篇文章如果都被分享,那么到达率就有可能是500X500,当然这里只是理想状态。总之,用户的运营必须得区别化对待。

(二)微信营销自动化

营销自动化( Marketing Automation )已经是美国商业运作中的重要环节、市场营销的必备技能。高效的微信营销自动化系统能够记录所有的重要数据,从而为您制定出有效的微信营销策略。

1、用户行为自动化跟进。使用户在做出某种特定行为后在规定时间内可以接受到相应的品牌推广消息,避免用户流失。

2、微信订阅消息自动化跟进。微信订阅消息自动化跟进是指一段时间之内微信公众号可通过微信营销人员与用户的互动情况,再次发送品牌消息给用户的一种行为,能有效提升用户触达及品牌曝光,从而增加最终转化。

在理想的世界里,所有的营销线索都是销售已经准备好的。但事实上,大多数线索都还没有准备好,需要一些培养才能将其传给销售人员。烽火台微信CRM可以为不同渠道、不同兴趣的线索自动打上特定的标签,在进行微信文章推送的时候可以有针对性地推送其感兴趣的内容,从而增加客户购买率。

二、软件开发技能

微信增长黑客与微信营销专家最大的一点区别就是,擅长从产品层面打造增长引擎。而这还需要编程、开发、产品设计等技术的支持。

(一)应用程序接口

微信公众平台提供各类数据,但是企业往往需要以客户为中心的数据,如客户的行为轨迹,客户群体的行为特征等。为了达到上述结果,通常需要在获取数据的基础上进行大量的数据重组工作。比如:企业希望了解某个客户在参加线下会议后,是否扫描二维码关注公众号,并在线上参加了研讨会。

烽火台微信CRM系统开发

(二)A/B 测试

经验主义并不可靠,尤其是面对多种模棱两可的方案时,比如某篇文章是写打折优惠还是免费赠送小礼物。这个时候解决此类问题最好的方法就是进行 A/B 测试。简单说来,让一部分用户使用方案 A,另一部分使用方案 B,然后通过数据观察对比来选择方案。

三、微信数据分析技能

数据统计和数据分析是微信增长黑客的必备技能,是优化的基础。

(一)用户数据分析

在微信增长黑客的理念中,数据分析是重中之重,既是发掘创新式优化的源泉,也是测试评估不同优化效果的依据。微信数据链条的目标是用户的转化漏斗,致力于提升每一个转化环节,有两个显著特点:

1、数据极致化。把追踪链条做长,做细致,从用户的关注、到阅读、到点击、到付费等一系列行为,都可以追踪到单一用户,而不仅仅停留在注册转化的层面。从根本上判断渠道的优劣,进行取舍。、

2、数据全面化。不止是粗略了解从关注到阅读、或从关注到购买等整体用户单一步骤的转化率,而是将分析重点放在哪些环节才是影响转化的关键?哪些用户在哪些关键环节的转化发生了不同变化?

1) 维度对比分析

影响转化的原因多种多样,有可能是菜单设置问题,有可能是各个地区的运营活动影响,有可能是因为不同渠道进来的用户质量不一。我们需要通过维度的对比分析,找到用户流失原因,才能找到优化的方向。真正厉害的漏斗是支持多维度的下钻对比的:你可以点击不同维度下所有的选择,进行不同的对比。

2)用户分群对比分析

除了不同维度的细分对比,还可以有更进阶的操作。对不同群体的用户做对比分析,不仅可以基于维度,还可以基于不同的用户行为。比如,30 天内点击过 2 次 A 功能的用户,7 天内连续互动的用户等,以此为维度创建对比漏斗,可以下钻到更细致的地方,以此对比2个不同用户分群的转化情况。

(二)活动推广数据分析

公众号在活动推广过程中,由于无法区分用户来源,从而很难把握活动效果,导致很多微信营销人员只能通过微信关注人数与取消关注的人数来粗略衡量营销效果。这时,其实你可以把参数二维码利用起来,根据需求生成永久或临时二维码,可设置不同的扫描回复内容,即可统计到二维码的扫描数及关注转化率。

举个例子,比如,某广告公司在三个地铁站广告位投放广告,并附带三个不同的公众号带参二维码,一个月后便可以初步对比出哪个地铁站扫描二维码人数较多,哪个投放效果最好,之前无法把握的事情,现在全部都可以用数据说话。

以上是我们总结的一些微信增长黑客常见技能,要想样样精通是非常困难的,所以『一专多长』是理想的技能配置方式。即在上述方面均有所基本掌握,同时又在某一方面特别精通,这样做起增长才能游刃有余。

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Some things you think will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar — and plenty of nifty features to go with it.

While a few features in the latest Google Calendar aren’t new, they have changed somewhat. Still other features you might not know exist at all. Let’s go over all of them to make your life a little easier.

Your Google Calendar comes with your personal Gmail address, and you won’t believe how simple it is to use and set up. But if you work at a company that uses its own Google Calendar, you suddenly have to find out how best to integrate your personal calendar with your weekly meeting schedule.

Learn how to run effective marketing campaigns using Google.

Google Calendar can start to feel a lot less simple the more events you have on your agenda. Luckily, there are some cool hacks and under-the-radar features you can use to make your life in Google Calendar much easier to organize.

Below are 18 of our favorite tips, tricks, and features available in Google Calendar.

18 Google Calendar Features That’ll Make You More Productive

1. Create new calendars for different parts of your life.

When you first start out on Google Calendar, you’re given one calendar to start with — it’s the one with your name under “My calendars,” as shown in the screenshot below.

So, if you want to use your calendar for multiple purposes — like managing your actual schedule, planning periods of focused work time, and scheduling repeating reminders — you only have one place to do it. But when you’re only working with one calendar, all of those things get treated equally — meaning you can’t quickly and easily pull up the non-repetitive, important tasks you have for the day.

To combat this, just create a new calendar for each part of your life you’d like to keep track of on your Google Calendar.

How to Use This Feature

To create a new calendar, click the little plus sign (+) next to “My calendars,” and you’ll see the option, “New calendar.” Select this option, name your new calendar, give it a description and time zone, and voilà — you’ve got yourself another calendar.

Dropdown menu to create a new calendar in Google Calendar

Pro Tip: You can even color-code each calendar to make it easy for you to pick out what you’ve got to do each day.

2. Schedule meetings with groups using “Find a time” or “Suggested times.”

Do you ever need to arrange a meeting with several people who have busy schedules? It can be really annoying to try to figure out when you’re all free. Thankfully, Google Calendar actually has two features that can do the heavy lifting for you: “Suggested times” or “Find a time.”

How to Use This Feature

To use either of these two options, first make sure you’ve added everyone to the event who needs to attend. Then, if you’d like Google to suggest a time for you to meet, simply select the “Suggested times” link below your guests’ names. A dropdown window will appear with a list of times when every meeting guest, including you, is available with no conflicts.

List of suggested times for an event in Google Calendar

“Find a time” is the other way to quickly find a time that works for every guest included on the meeting invitation. To use this feature, choose the tab next to “Event details” called “Find a time,” and you’ll see everyone’s schedules side-by-side for the day of your intended meeting. When you see a time when none of your guests have conflicts, click this line of the calendar to highlight the time and press “Save” at the top of your Calendar.

Find a time feature in Google Calendar, with event schedules for three event guests side by side

Pro tip: you can also use a free product like HubSpot Meetings to easily schedule meetings without back-and-forth emails.

3. Hide your event details.

Sometimes, the meetings you host or attend are sensitive in nature. Keep in mind, however, that a closed door isn’t the only way for others to know what’s going on inside. The event’s details in Google Calendar can also reveal more to the rest of the office than you’d like.

To ensure you have as much privacy as you need during more sensitive meetings, set your event to “Private.” This makes it so nobody viewing your weekly schedule sees the details of the event — meeting name, attendees, attachments, and so forth. By default, the public label on the event block will simply be, “Busy.”

How to Use This Feature

To privatize the details of certain events on your calendar, click the event from your calendar view and select the pencil icon to edit the event’s details. In the window that appears, find the briefcase icon just above the event description field.

With the first field set to “Busy,” click into the second field and select “Private” from the dropdown, as shown below. Hit the blue “Save” button at the top of your screen and you’ll be all set.

Dropdown menu for making an event private in Google Calendar

4. Add a Google Hangout to your event.

Need to easily set up a face-to-face remote meeting? Just click the link to “Add video call,” and Google will set up hangout for y

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